STORYTOWNS Privacy policy


Last updated: March 2023

Storytowns Pty Ltd (“Storytowns” or “we”, “our” or “us”) recognises the importance of protecting the privacy of people who provide their personal information to us.  Set out below is our policy for how we deal with your personal information (“Privacy Policy”). The website and the associated sites and applications including third party applications that we operate through (“Site“) are and operated by us.

We run a variety of business activities, including podcasts, tourguide information and other related activities.

We collect your information so that we can give you accurate information about our activities, products and services.  We take the collection of your personal information very seriously, and this Privacy Policy sets out how we may collect and use that information, as well as some other information that you may find useful in relation to the Site.

This Privacy Policy includes disclosure of the matters set out in the Australian Privacy Principles.

  1. Personal information we collect

When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). Personal information generally includes any information that can be used to personally identify you.

The personal information we collect from you is what is reasonably necessary for our business functions. We may collect the following types of personal information from you:

  • name;
  • residential or business address;
  • email address;
  • post code;
  • gender;
  • age and date of birth;
  • telephone number;
  • if you are a candidate for employment, we may collect other information as further set out in our application forms or during the recruitment process. This may include information relating to your employment history, working eligibility rights, suitability for the role you are applying for, and your referee details


  1. Other information that we collect

We may also collect information from you that is not personal information because it does not identify you personally. This information is normally retained with your personal information and may include:

  • your anonymised location data through your use of the Storytowns App. We neither store nor transmit your personal location or its history in any manner that is linked to your personal identity;
  • your product and service preferences and a list of other products and services you have purchased from or enquired about with us. This may include your purchase history, product types, varieties or other attributes of products and services we have provided to you or may provide to you in the future;
  • information we require to deliver, service or fulfil warranty obligations for products or services;
  • your marketing preferences, including the type of marketing materials and information you wish to receive and the method of delivery;
  • information collected from third party websites, scheduling applications (such as Calendly) or payment systems (such as Stripe); and
  • information collected via our secure payment processing systems.


  1. Why we collect your personal information

We collect your personal information for the primary reason of being able to give you information about our business, our products/services and other activities that we are involved with. In addition we collect your personal information so that we can carry out the following activities:

  • to provide you with relevant, location-specific content based on GPS and other sensor data from your device, through your use of the Storytowns App;
  • to provide you with information, event news or other products and services that you have requested from us, including any special offers which might interest you;
  • so that we can accurately brief any third party suppliers who are providing services through our Site (for example sleep training experts);
  • to answer your questions and provide you with information or advice;
  • to engage with you online and via social media;
  • to create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts;
  • to provide your personal information to third parties that assist us in providing products and services you have requested, such as delivery service providers, ticketing suppliers, venue managers and publicists that we work with;
  • to carry out administration, marketing, planning, procurement, product and service development, quality control and research to improve the way we provide information to you, as well as our general business;
  • to consider and respond to complaints made by you;
  • to comply with laws or regulations or to comply with any directions given by regulators or authorities; or
  • if you are a candidate for employment, to assess your suitability for a position with us.


  1. If we are unable to collect your personal information

If we are unable to collect your personal information, some or all of the following may occur:

  • we may be unable to provide all our products or services to you, to the requested standard or at all (for example, to allow an effective sleep training consultation);
  • we may be unable to communicate with you about our products and services, or may intend to purchase in the future;
  • we may be unable to tailor the content of our marketing communications to suit the preferences you have indicated;
  • your experience when interacting with us may be delayed or not as efficient as you may expect; or
  • if you are a candidate for employment, we may not be able to process your application.


  1. Anonymity

While you have the discretion to use a pseudonym or remain anonymous when dealing with us, the use of pseudonyms may prevent us from being able to provide you with products and services or for other purposes described in this Privacy Policy. This is particularly the case where you order goods which need to be delivered to your postal address, or goods subject to age restrictions such as the supply of alcohol.

  1. Cookies

Cookies are small pieces of information captured when your device is used to access online content. We use cookies to ensure a more streamlined online shopping experience, to identify and store your personal preferences without the need for you to save them and provide you with appropriate and relevant promotions. We may use temporary (session) cookies or permanent cookies when you access our web site, which allows us to recognise your browser and track the web pages you have visited. You can switch off cookies by adjusting the settings on your web browser.

  1. Unsolicited information

We will endeavour to only take information from you which is reasonably necessary for our business functions. If you send us personal information that we have not requested, or we determine that the personal information you have provided to us is not reasonably necessary or directly related to any of our business functions or activities, we may de-identify or delete this information without notifying you to protect your privacy.

  1. How we collect your personal information

We usually collect information from you directly, unless it is unreasonable or impracticable to do so.

Collection of your personal information can occur through the following interactions:

  • when you register with us by creating an account, or subscribe to our marketing programs;
  • when you access and use our website or interact with us via social media or online;
  • when you provide information to our team members;
  • when you complete purchase orders, registrations, requests or applications for our products or services (by phone, in person or electronically);
  • when you communicate with us directly (by email, telephone, direct mail or any other means);
  • when you interact with us during promotions, competitions, special events; or
  • if you are a candidate for employment, when you complete forms in relation to the recruitment and selection process, for the purpose of assessment.


  1. How we hold your personal information

We may hold your personal information in either electronic or hard copy form. If you provide information to us electronically we retain this information in our computer systems and databases. This includes computer software programs, internet servers, and hosted internet solutions provided by third parties. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.

  1. Security

We use industry standard security measures to safeguard and protect your information. This includes taking reasonable steps to ensure your personal information is protected from misuse, loss, unauthorised access, modification or disclosure.

  1. Disclosure of your personal information

Your personal information may be disclosed in connection with any of the purposes listed earlier to any of the following:

  • our employees, contractors, suppliers, venues or other service providers, to the extent reasonably necessary to fulfil our obligations to you. This may also include internet service providers, IT systems administrators, mailing houses, couriers, payment processors, and data entry service providers;
  • our related companies and brands;
  • our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
  • suppliers and other third parties with whom we have commercial relationships, for business, marketing and related purposes;
  • if you are a candidate for an employment position involving a third party with whom we have an agreement, to that third party to assess your application;
  • if required by law, to any person authorised by such law. This may include the police service, ambulance service, or government departments or regulators within Australia in connection with law enforcement activities; and
  • for any other purpose permitted by law.

Your personal information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.

  1. Direct Marketing and Promotion

We may send you direct marketing communications and information about our events and other products and services offered by us or our related brands, partners or suppliers via the channels you have nominated. This may include, but is not limited to, email, text message, regular mail, social media and other digital channels.

If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so. You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received. You may also update your personal information by editing your online profile.

You may also receive marketing communications by post, email, SMS, direct and digital channels from our retail brands, partners and suppliers who provide goods and services through our store, but this will only occur where you have requested that type of information from us or from that third party. We do not provide your personal information to any other organisations for the purposes of direct marketing.

  1. How you may access your information

You may access your personal information held by us by making a request to us.  Our contact details are set out below.

Normally we will provide a record of your personal information to you via your preferred contact method (phone, email or mail), and we may charge a fee.

If your request is unlawful or may interfere with the privacy of others we may reasonably refuse to provide access to your personal information.

  1. Correction of your personal information

If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.

We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.

  1. Complaints

If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.

Our team members will acknowledge receipt of your complaint within 48 hours, and will normally respond to your request within 5 business days.  If your complaint is complicated or requires further investigation our response may take additional time to finalise.

We will respond to you by your preferred contact method if you have indicated one.

  1. Overseas disclosure of personal information

We may disclose your personal information to third parties and service providers located overseas in connection with one of the purposes listed earlier, including where our shipping, courier and warehousing partners are located abroad.

We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.

  1. Contacting us

If you would like to contact us in relation to this Privacy Policy or your personal information please contact us at:


We may update our Privacy Policy from time to time.  Amendments will be published on our web page at


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